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Christmas Card Etiquette: When, Why, and How to Send Cards

There’s something so special about receiving a Christmas card through the post, the festive design and handwritten note are guaranteed to put a smile on your face. Behind each card that’s delivered is a small act of kindness, whether you’re thanking your customers, staying in touch with colleagues, or simply letting friends and family know they’re in your thoughts. 

When it comes to getting the etiquette right, knowing when, why and how to send Christmas cards is key. With proper planning, you can ensure your festive wishes stand out and no one feels left out this year.  

Why Do People Send Christmas Cards?

Christmas cards have been part of festive culture for generations. They’re a simple way to show appreciation to your nearest and dearest, and remind recipients that you value having them in your life. For businesses, sending corporate Christmas cards is an opportunity to thank customers or partners, maintain visibility, and stand out from impersonal digital communication.

Personalised cards brighten homes and are often proudly displayed throughout the holiday period. Continuing to send high-quality Christmas cards the old-fashioned way prevents your festive greeting from getting lost in someone’s inbox. Handwritten notes also add a personal touch that recipients truly appreciate.

When Should You Send Christmas Cards?

Timing matters when it comes to Christmas cards. If your card arrives too late, it won’t be displayed throughout the season, and the recipient may feel as though you’ve forgotten about them. The best time to send Christmas cards is at the start of December, ensuring they arrive before the holiday rush and giving recipients plenty of time to enjoy them.

If you’re sending Christmas cards overseas, consider sending them in November to account for longer delivery and possible delays. For businesses ordering Christmas card packs, plan ahead and order online several weeks in advance to avoid last-minute stress.

How to Choose the Right Christmas Card

Choosing the right Christmas card is about more than picking a fun, festive design. Consider the recipient’s personality, interests, and relationship to you.

For family and close friends, opt for personalised cards or unique designs with space for handwritten messages. For colleagues, clients, or business partners, select elegant, high-quality cards that reflect your brand and remain professional. Buying Christmas cards online allows you to choose from a wide range of card designs, with the option for personalised messages, so it’s easy to find something for absolutely everyone. 

Addressing and Signing Cards Properly

Once you’ve purchased Christmas cards, correctly addressing and signing them ensures they reach the right people and that each recipient feels genuinely valued.

  • Use light-coloured envelopes; white or cream are best to keep addresses clear for the postal service. Avoid dark or glossy envelopes, and always test your pen to ensure the writing is legible and smudge-free.

  • Stick to 1st or 2nd-class stamps to make sure cards arrive on time. For an added touch, look for festive-themed stamps at post offices. 

  • Handwrite recipient names and addresses whenever possible. For group or family cards, address to “The Smith Family” or list recipients by first name if you know them well. 

  • Use correct titles for formal contacts: Mr, Mrs, Ms, Dr, or official titles for business associates. For friends or close family, use first names or nicknames if appropriate. 

  • Add your return address on the back or inside each envelope. This ensures your address book stays up to date and makes it easier for recipients to reply.

  • If sending a card to a club, team, or group, be specific and reference achievements or group names to make your card feel more relevant.

When it comes to signing a card:

  • Keep messages short and sincere. A few heartfelt words are worth more than a long paragraph, especially for business or casual relationships.

  • Only use “With love” or “Love from” for those closest to you, such as family, your partner, and best friends.

  • For neighbours, colleagues, or business contacts, sign off with “Best wishes,” “Season’s greetings,” or just your full name for a professional finish.

These small considerations ensure your Christmas cards not only reach their destination but also leave a lasting, professional, and memorable impression.

Common Christmas Card Questions

Do you need to send cards every year?

No, but consistency shows that you care. If you skip a year, you can follow up next season with a special note or mention in your card.

Is it okay to send bulk cards?

Absolutely, buying packs of Christmas cards can be more affordable. Just make sure you add a handwritten note to make them more personal. 

Should business cards include sales messages?

Generally speaking, no. Focus on gratitude, goodwill, and your brand identity, as overly promotional cards can be off-putting.

Who should I send Christmas cards to?

Send cards to anyone you think about during the festive season, including family, friends, neighbours, colleagues, and even people you interacted with during the year - there are no strict limits.

What should I write in a Christmas card?

Stick to simple, sincere greetings for most people, but you can also add a brief personal update for family or close friends for an added touch. 

Are Christmas cards going out of fashion?

Some are sending fewer cards and switching to digital options, but most people still appreciate a meaningful, traditional Christmas card.

What type of card is appropriate for people of different faiths or no faith?

Choose neutral designs or cards that say “Season’s Greetings” to ensure your message is thoughtful and inclusive.

Should you send cards to someone who didn’t send one last year?

Etiquette says you’re not obliged to, but use your own judgement. Lots of people maintain card lists based on past responses or the current relationship.

Sending Christmas Cards in 2025

Understanding the basics of Christmas card etiquette can help ensure you keep your well-wishes polished and professional this year. Whether you’re ordering Christmas card packs online or handpicking each card for a specific recipient, these general guidelines will ensure your festive wishes arrive just right.

At Five Dollar Shake, every card is crafted with care and attention to detail, combining beautiful designs with sustainable materials and hand-finished luxury. Explore our Christmas cards online to find the perfect match for your personal or business needs. Brighten someone’s mood this festive season with a card that’s as thoughtful and unique as they are.


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